5 Responded To This Post

16370. koby said on September 15, 2008 at 4:04 pm

Speaking of hitting hard this is just the kind of headline the Liberals need to get around. “What’s the Matter With Canada? How the world’s nicest country turned mean.”

http://www.slate.com/id/2199929/

Compare “What’s the Matter With Canada? How the world’s nicest country turned mean”

With 2003/ 2004 headlines

Pittsburgh Post-Gazette: “It’s not just the weather that’s cooler in Canada”

San Jose Mercury: “Think Canada Could Use One More Province?”

New Yorker: “Northern Light”

Washington Post: “Whoa! Canada!

The Spectator (UK) “Land of the free”

Economist “”Indeed, a cautious case can be made that Canada is now rather cool.”

USA Today: “Canadians’ pride is back - in a big, neighborly way”

16372. Demosthenes said on September 15, 2008 at 4:34 pm

It’s a good ad. The V/O is tough without being nasty or sophomoric, the criticisms hit on Harper’s weaknesses, it has that incredible “don’t invest in Ontario” line, subtly reminds people of his political style with that “divide and conquer” line, and it focuses on the broad Liberal tax cuts that Harper has been so desperately trying to distract from.

(Good background imagery too.)

As for the “BUT WHERE’S DION” lines… he doesn’t even need to be there. Dion’s overwhelming strength is on the environment. Any ad that brings up the environment in people’s mind helps him. That’s why Harper and Layton didn’t want May in that debate; as long as the environment remains salient, Dion’s best strength remains visible. The weaknesses can be fixed, but you should get that strength out there.

16373. Blackstar said on September 15, 2008 at 4:53 pm

Good post, great ad! Koby, I love your point you just made. Hope that gets widely disseminated. I intend to email that slate article to family later. Is it alright if I borrow your comparisons?

Scott - I noticed this past week that Harper and even Layton, continuously use the phrase ‘carbon tax’. There is always purpose in their word choice and i think that this is to distract from the tax cut / shift idea, creating the false impression of a tax hike where there is none. I also think the clever use of carbon distracts from the more clearcut word choice, which in my view is pollution. This is the word I hear Dion using too - pollution. Anyone with any knowledge on our climate change problems, knows that this is mainly about carbon but there are plenty of equally dangerous culprits being emitted and they must all go. To reduce it to just carbon, which is still, unbelievably, but still, a relatively neutral term, is just as disingenuous, but very clever way of manipulating the public mind. Somewhat akin to the rightwing deployment of the term ‘global warming’ when in fact, the trouble is clearly climate changing and not for the better.
I guess I wish that Liberals could follow the leader and drop the carbon tax terminology in favour of our leaders word choice, which is pollution.

My two cents for the day. Best of luck to all of those fighting the good fight, keep it up!

16374. Green Assassin Brigade said on September 15, 2008 at 6:22 pm

good ad with a balance of attack and happy fuzzy and fortunately no picture or voice of Dion to spook the voters.

16375. ted said on September 15, 2008 at 6:23 pm

I love negative ads. This ad is too soft.
If the Liberals want to win they have to hit harder. The problem they have is Dion, he comes across as a softie.

Re. Nanos
Any Harper win is fine by me. It probably be another Conservative minority, a reduced minority would even bode well since Dion would then want to hang on, and the Liberals will go into internal desention.

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